The management and marketing of services
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1993
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| Series: | B H contemporary business series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Bibliography: | Includes bibliographical references and index |
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| ISBN: | 0750607890 |
Services marketing management