Creative product development a marketing approach to new product innovation and revitalisation

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Bibliographic Details
Main Author:	Andrews, Bryan
Format:	Book
Published:	London Longman 1975
Series:	Professional perspectives in marketing
Subjects:	Marketing Product management New products
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0582450438
090	0	0	\|a HF5415.15 \|b .A53 1975
100	1	#	\|a Andrews, Bryan
245	1	0	\|a Creative product development \|b a marketing approach to new product innovation and revitalisation \|c Bryan Andrews
260	#	#	\|a London \|b Longman \|c 1975
300	#	#	\|a 281 p. \|b ill. \|c 21 cm
490	1	#	\|a Professional perspectives in marketing
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing
650	#	0	\|a Product management
650	#	0	\|a New products
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=83792
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam