Market focus achieving and sustaining marketing effectiveness

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Bibliographic Details
Main Author:	Brown, Rick
Format:	Book
Published:	Oxford Boston Butterworth-Heinemann 1993
Series:	The Marketing series
Subjects:	Marketing > Management Strategic planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	1	1	\|a Market focus \|b achieving and sustaining marketing effectiveness \|c Rick Brown
260	#	#	\|a Oxford \|a Boston \|b Butterworth-Heinemann \|c 1993
300	#	#	\|a vi, 215 p. \|b ill. \|c 24 cm
490	1	#	\|a The Marketing series
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Strategic planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=83758
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