Marketing research an applied orientation
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| Main Author: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1993
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | XXXV, 857 p. ill. (some col.) 26 cm |
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| Bibliography: | Includes bibliographical references (p. 826-832)and indexes |
| ISBN: | 0130099864 |
Marketing research an applied orientation