Marketing research an applied orientation

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Bibliographic Details
Main Author: Malhotra,Naresh K
Format: Unknown
Published: Englewood Cliffs, N.J. Prentice Hall 1993
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Description
Physical Description:XXXV, 857 p. ill. (some col.) 26 cm
Bibliography:Includes bibliographical references (p. 826-832)and indexes
ISBN:0130099864