Relationship marketing bringing quality, customer service and marketing together
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Main Author: | Christopher, Martin |
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Corporate Author: | Chartered Institute of Marketing |
Other Authors: | Payne, Adrian, Ballantyne, David |
Format: | Book |
Published: |
Oxford
Butterworth-Heinemann
1993
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Series: | The marketing series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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