Relationship marketing bringing quality, customer service and marketing together
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1993
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| Series: | The marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Published in association with the Chartered Institute of Marketing |
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| Physical Description: | viii, 204 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750609788 |
Relationship marketing bringing quality, customer service and marketing together