Brands a marketing game

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Bibliographic Details
Main Author:	Chapman, Randall G
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall l993
Subjects:	Marketing > Computer programs Marketing > Computer simulation Product management > Computer simulation
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-83696
020	#	#	\|a 0130874043
090	0	0	\|a HF5415.125 \|b .C48 1993
100	1	#	\|a Chapman, Randall G
245	1	1	\|a Brands \|b a marketing game \|c Randall G. Chapman
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c l993
300	#	#	\|a xi, 83 p. \|b ill. \|c 29 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Computer programs
650	#	0	\|a Marketing \|x Computer simulation
650	#	0	\|a Product management \|x Computer simulation
740	1	#	\|a BRANDMAPS
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=83696
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|