Consumer behavior and marketing strategy
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Homewood, IL
Irwin
1990
|
| Edition: | 2nd ed |
| Series: | (The Irwin series in marketing)
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a HF5415.3 |b .P468 1990 |
| 100 | 1 | # | |a Peter, J. Paul |
| 245 | 1 | 1 | |a Consumer behavior and marketing strategy |c by J. Paul Peter, Jerry C. Olson |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Homewood, IL |b Irwin |c 1990 |
| 300 | # | # | |a 608p. |b ill |
| 490 | 1 | # | |a (The Irwin series in marketing) |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Consumer behavior |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=83624 |
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Consumer behavior and marketing strategy