Consumer behavior and marketing strategy
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| Main Author: | |
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| Format: | Book |
| Published: |
Homewood, IL
Irwin
1990
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| Edition: | 2nd ed |
| Series: | (The Irwin series in marketing)
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 608p. ill |
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| ISBN: | 0256079617 |
Consumer behavior and marketing strategy