Product Development Packaging Design
The role of packaging design in product development is critical. This is where the success of a product actually hinges upon. This publication strives as an invaluable referential sources for design professionals and students alike. It is about commercialising a product realised via effective packag...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Shah Alam
UiTM Press
2015
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 0 | # | |a Azhar Abd Jamil |e author |
| 245 | 1 | 0 | |a Product Development Packaging Design |c Azhar Abd Jamil, Ghazali Daimin, Ruslan A Rahim |
| 264 | # | 1 | |a Shah Alam |b UiTM Press |c 2015 |
| 264 | # | 4 | |c ©2015 |
| 300 | # | # | |a viii, 108 pages |b illustrations |c 21 cm |
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| 520 | # | # | |a The role of packaging design in product development is critical. This is where the success of a product actually hinges upon. This publication strives as an invaluable referential sources for design professionals and students alike. It is about commercialising a product realised via effective packaging design. Here, the incorporation between design, product benefit, product positioning and advertising comes together. |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Product management |
| 650 | # | 0 | |a New products |x Management |
| 650 | # | 0 | |a Packaging |x Design |
| 700 | 0 | # | |a Ghazali Daimin |e author |
| 700 | 0 | # | |a Ruslan A Rahim |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=833004 |
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Product Development Packaging Design