Product Development Packaging Design

Product Development Packaging Design

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The role of packaging design in product development is critical. This is where the success of a product actually hinges upon. This publication strives as an invaluable referential sources for design professionals and students alike. It is about commercialising a product realised via effective packag...

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Bibliographic Details
Main Authors: Azhar Abd Jamil (Author), Ghazali Daimin (Author), Ruslan A Rahim (Author)
Format: Book
Language:English
Published: Shah Alam UiTM Press 2015
Subjects:
Product management
New products > Management
Packaging > Design
Online Access:Click Here to View Status and Holdings.
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Summary:The role of packaging design in product development is critical. This is where the success of a product actually hinges upon. This publication strives as an invaluable referential sources for design professionals and students alike. It is about commercialising a product realised via effective packaging design. Here, the incorporation between design, product benefit, product positioning and advertising comes together.
Physical Description:viii, 108 pages illustrations 21 cm
ISBN:9789673630127

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