Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent managemen...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Harvard Business Review Press
2015
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| Online Access: | Click Here to View Status and Holdings. |
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant