Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent managemen...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Harvard Business Review Press
2015
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Kim, W. Chan |e author |
| 245 | 1 | 0 | |a Blue Ocean Strategy |b How to Create Uncontested Market Space and Make the Competition Irrelevant |c W. Chan Kim, Renée Mauborgne |
| 264 | # | 1 | |a Boston, Massachusetts |b Harvard Business Review Press |c 2015 |
| 300 | # | # | |a xxviii, 287 pages |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. |
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| 526 | 0 | # | |a Strategic Management |b Bachelor Of Business Adminstration (Hons.) Investment Management |5 Faculty of Business Management |
| 650 | # | # | |a New products |
| 650 | # | # | |a New products |x Management |
| 700 | 0 | # | |a Mauborgne, Renee |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=831941 |
Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant