Metatheory and consumer research

Metatheory and consumer research

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Bibliographic Details
Main Author: Zaltman, Gerald
Other Authors: Pinson, Christian R. A. (joint author), Angelmar, Reinhard (joint author)
Format: Unknown
Published: New York Holt, Reinhart and Winston [1973]
Series:Editors' series in marketing
Subjects:
Metatheory
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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