Metatheory and consumer research

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Bibliographic Details
Main Author:	Zaltman, Gerald
Other Authors:	Pinson, Christian R. A. (joint author), Angelmar, Reinhard (joint author)
Format:	Unknown
Published:	New York Holt, Reinhart and Winston [1973]
Series:	Editors' series in marketing
Subjects:	Metatheory Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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