Metatheory and consumer research

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Bibliographic Details
Main Author:	Zaltman, Gerald
Other Authors:	Pinson, Christian R. A. (joint author), Angelmar, Reinhard (joint author)
Format:	Unknown
Published:	New York Holt, Reinhart and Winston [1973]
Series:	Editors' series in marketing
Subjects:	Metatheory Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 003091566X
090	0	0	\|a HF5415.3 \|b .Z3 1973
100	1	#	\|a Zaltman, Gerald
245	1	1	\|a Metatheory and consumer research \|c [by] Gerald Zaltman, Christian R. A. Pinson [and] Reinhard Angelmar
260	#	#	\|a New York \|b Holt, Reinhart and Winston \|c [1973]
300	#	#	\|a xiv, 226 p. \|b illus. \|c 24 cm
490	1	#	\|a Editors' series in marketing
504	#	#	\|a Bibliography: p. 202-215.
650	#	0	\|a Metatheory
650	#	0	\|a Consumer behavior
700	1	#	\|a Pinson, Christian R. A. \|e joint author
700	#	#	\|a Angelmar, Reinhard \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=82981
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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