Principles of marketing
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| Other Authors: | |
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1980
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| Edition: | 2d ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-82971 | ||
| 020 | # | # | |a 0137014171 |
| 090 | 0 | 0 | |a HF5415 |b .D4847 1980 |
| 100 | 1 | # | |a Diamond, Jay |
| 245 | 1 | 1 | |a Principles of marketing |c Jay Diamond, Gerald Pintel |
| 250 | # | # | |a 2d ed |
| 260 | # | # | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1980 |
| 300 | # | # | |a vii, 437 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references and index. |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Pintel, Gerald |e joint author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=82971 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
PRINCIPLES OF MARKETING