CB5

Convenient chapter-by-chapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB5 CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. In an unforgettable presentation foc...

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Bibliographic Details
Main Authors: Babin, Barry J. (Author), Harris, Eric G. (Author)
Format: Book
Language:English
Published: Mason, Ohio South-Western Cengage Learning 2014
Edition:STUDENT EDITION
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Babin, Barry J.  |e author 
245 1 0 |a CB5  |c Barry Babin, Eric Harris 
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246 3 0 |a Consumer behavior 
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264 # 1 |a Mason, Ohio  |b South-Western Cengage Learning  |c 2014 
264 # 4 |c ©2014 
300 # # |a xii, 370 pages  |b colour illustrations  |c 25 cm. 
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500 # # |a Cover title 
504 # # |a Includes bibliographical references (p. 332-351) and index 
520 # # |a Convenient chapter-by-chapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB5 CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. In an unforgettable presentation focused on students' needs, CB5 brings consumer behavior to life. 
650 # 0 |a Consumer Behavior  |x Textbooks 
700 1 # |a Harris, Eric G.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=828294 
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