Kleppner's advertising procedure

Kleppner's advertising procedure

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Bibliographic Details
Main Author: Russell, Thomas 1941-
Other Authors: Lane, W. Ronald 1940-, Kleppner, Otto 1989-
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall 1993
Edition:12th ed
Series:The prentice-Hall series in marketing
Subjects:
Advertisng
Online Access:Click Here to View Status and Holdings.
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