Kleppner's advertising procedure

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Bibliographic Details
Main Author:	Russell, Thomas 1941-
Other Authors:	Lane, W. Ronald 1940-, Kleppner, Otto 1989-
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1993
Edition:	12th ed
Series:	The prentice-Hall series in marketing
Subjects:	Advertisng
Online Access:	Click Here to View Status and Holdings.
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