Kleppner's advertising procedure

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Bibliographic Details
Main Author:	Russell, Thomas 1941-
Other Authors:	Lane, W. Ronald 1940-, Kleppner, Otto 1989-
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1993
Edition:	12th ed
Series:	The prentice-Hall series in marketing
Subjects:	Advertisng
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-82256
020	#	#	\|a 0135186714
090	0	0	\|a HF5823 \|b .K45 1993
100	1	#	\|a Russell, Thomas \|c 1941-
245	1	1	\|a Kleppner's advertising procedure \|c J. Thomas Rusell, W. Rnald Lane
250	#	#	\|a 12th ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1993
300	#	#	\|a xix, 755 p. \|b ill. (some col.) \|c 29 cm
490	1	#	\|a The prentice-Hall series in marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertisng
700	1	#	\|a Lane, W. Ronald \|c 1940-
700	#	#	\|a Kleppner, Otto \|c 1989-
745	#	#	\|a Advertising procedure
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=82256
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam