Kleppner's advertising procedure
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1993
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| Edition: | 12th ed |
| Series: | The prentice-Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 755 p. ill. (some col.) 29 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0135186714 |
Kleppner's advertising procedure