Database marketing the ultimate marketing tool

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Bibliographic Details
Main Author:	Nash, Edward L
Format:	Book
Published:	New York McGraw-Hill 1993
Subjects:	Marketing > Databases Database management > Databases
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.125 \|b .N37 1993
100	1	#	\|a Nash, Edward L
245	1	0	\|a Database marketing \|b the ultimate marketing tool \|c Edward L. Nash
260	#	#	\|a New York \|b McGraw-Hill \|c 1993
300	#	#	\|a xix, 289 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 281) and index
650	#	0	\|a Marketing \|x Databases
650	#	0	\|a Database management \|x Databases
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=81960
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