Marketing for non-marketing managers

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Bibliographic Details
Main Author:	Forsyth, Patrick
Format:	Book
Published:	London Pitman Pub. 1993 (1994 printing)
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0273601415
090	0	0	\|a HF5415.13 \|b .F67 1993
100	1	#	\|a Forsyth, Patrick
245	1	1	\|a Marketing for non-marketing managers \|c Patrick Forsyth
260	#	#	\|a London \|b Pitman Pub. \|c 1993 (1994 printing)
300	#	#	\|a xv, 176 p. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=81885
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam