Marketing for keeps building your business by retaining your customers

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Bibliographic Details
Main Author: Furlong, Carla B
Format: Unknown
Published: New York Wiley 1993
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-80180
020 # # |a 047154017X 
090 0 0 |a HF5415.5  |b .F87 1993 
100 1 # |a Furlong, Carla B 
245 1 0 |a Marketing for keeps  |b building your business by retaining your customers  |c Carla B. Furlong 
260 # # |a New York  |b Wiley  |c 1993 
300 # # |a xii, 244 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references (p. 227-239) and index 
650 # 0 |a Consumer satisfaction  |v Case studies  |z United States 
650 # 0 |a Consumer satisfaction 
650 # 0 |a Customer services 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=80180 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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