LEAN CUSTOMER ENGAGEMENT

LEAN CUSTOMER ENGAGEMENT

The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change, and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in...

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Bibliographic Details
Main Author: Niyogi, Shil (Author)
Format: Book
Language:English
Published: Los Angeles SAGE 2016
Subjects:
Customer relations
New products
Sales
Marketing
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Niyogi, Shil  |e author 
245 1 0 |a LEAN CUSTOMER ENGAGEMENT  |c SHIL NIYOGI 
264 # 1 |a Los Angeles  |b SAGE  |c 2016 
264 # 4 |c ©2016 
300 # # |a xx,179 pages  |b illustrations  |c 22 cm 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change, and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The workbook format of the book provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base. 
546 # # |a Text in English 
650 # 0 |a Customer relations 
650 # 0 |a New products 
650 # 0 |a Sales 
650 # 0 |a Marketing 
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