LEAN CUSTOMER ENGAGEMENT
The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change, and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in...
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
2016
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change, and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The workbook format of the book provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base. |
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| Physical Description: | xx,179 pages illustrations 22 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9789385985188 |
inside customer's imagination 5 Secrets for Creating Breakthrough Products, Services, and Solutions