FUNDRAISING PRINCIPLES AND PRACTICE

FUNDRAISING PRINCIPLES AND PRACTICE

Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically ab...

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Bibliographic Details
Main Author: Worth, Michael J. (Author)
Format: Manuscript Book
Language:English
Published: Los Angeles SAGE 2016
Subjects:
Fund raising
Nonprofit organizations
Charities
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Worth, Michael J.  |e author 
245 1 0 |a FUNDRAISING  |b PRINCIPLES AND PRACTICE  |c MICHAEL J. WORTH 
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300 # # |a xxv, 476 pages  |b illustrations  |c 24 cm 
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504 # # |a Includes bibliographical references (pages 433-458) and index 
520 # # |a Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers. 
546 # # |a Text in English 
650 # 0 |a Fund raising 
650 # 0 |a Nonprofit organizations 
650 # 0 |a Charities 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=801504 
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