Reputation Risk and Globalisation Exploring the Idea of a Self-Regulating Corporation
Recently multinational corporations have begun to reinvent themselves as socially responsible actors, largely in response to anti-corporate activist pressure. The author argues that a concern with corporate reputation is leading to an ideational shift in corporate behavior - in essence, it is discip...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cheltenham, Glos
Edward Elgar Publishing Limited
2016
©2016 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Global Business Today