Management Strategy Achieving Sustained Competitive Advantage
The Third Edition of Management Strategy is for readers from the classroom to the boardroom. It provides a solid foundation in strategic thinking and theory for traditional students and front line employees, while also offering a streamlined reference for the executive practitioner tasked with honi...
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Main Authors: | , |
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Format: | Manuscript Book |
Language: | English |
Published: |
New York
McGraw-Hill Education
2017
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Edition: | Third Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 9781259255489 |q paperback |
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041 | 0 | # | |a eng |
090 | 0 | 0 | |a HD30.28 |b .M3527 2017 |
100 | 1 | # | |a Marcus, Alfred A. |e author |
245 | 1 | 0 | |a Management Strategy |b Achieving Sustained Competitive Advantage |c Alfred A. Marcus / Anne N. Cohen |
250 | # | # | |a Third Edition |
264 | # | 1 | |a New York |b McGraw-Hill Education |c 2017 |
264 | # | 4 | |c ©2017 |
300 | # | # | |a xix, 247 pages |b illustrations |c 23 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes index |
520 | # | # | |a The Third Edition of Management Strategy is for readers from the classroom to the boardroom. It provides a solid foundation in strategic thinking and theory for traditional students and front line employees, while also offering a streamlined reference for the executive practitioner tasked with honing an organization's competitive edge in today's dynamic, and often uncertain, global business climate. |
650 | # | 0 | |a Strategic planning |
650 | # | 0 | |a Management |
650 | # | 0 | |a Competition |
700 | 1 | # | |a Cohen, Anne N. |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=801365 |
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