The marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge

The marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge

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Bibliographic Details
Main Author: Harris, Thomas L 1931-
Other Authors: Kotler, Philip
Format: Book
Published: New York John Wiley 1993
Subjects:
Marketing > Management
Public relations > Corporations
Corporate sponsorship
Online Access:Click Here to View Status and Holdings.
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