The marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge
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| Format: | Book |
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New York
John Wiley
1993
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 306 p. ill. 24 cm |
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| ISBN: | 0471579629 |
The marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge