Marketing concepts and strategies

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Bibliographic Details
Main Authors:	Pride, William M author, Ferrell, O. C (Author), Simkin, Lyndon (Author), Pride, William M. Pride (Author)
Format:	Book
Language:	English
Published:	Andover Cengage Learning © 2016
Edition:	Seventh edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415 \|b .P658 2016
100	1	#	\|a Pride, William M \|c author
245	1	0	\|a Marketing \|b concepts and strategies \|c William M. Pride, O.C. Ferrell
250	#	#	\|a Seventh edition
264	#	1	\|a Andover \|b Cengage Learning \|c © 2016
300	#	#	\|a xvi, 796 pages : \|b illustrations \|c 26 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and indexes
650	#	#	\|a Marketing
700	1	#	\|a Ferrell, O. C \|e author
700	1	#	\|a Simkin, Lyndon \|e author
700	1	#	\|a Pride, William M. Pride \|e author
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