INTERNATIONAL BUSINESS THE CHALLENGES OF GLOBALIZATION

• Main Authors: Wild, John J. (Author), Wild, Kenneth L. (Author)
• Format: Book
• Published: Boston Pearson Education Inc. 2014
• Edition: Seventh Edition
• Subjects: International trade; International business enterprises > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxiii, 449 pages color illustrations 28 cm
• Bibliography: Includes bibliographical references (pages 413-418) and index
• ISBN: 9780133063004; 0133063003

Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals. A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all.