MEDIA audience Research A Guide for Professionals
The only comprehensive training book on conducting research into all forms of media. This book outlines all the methods for conducting research-both active and passive as well as quantitative and qualitative-in all forms of media, including new media such as the Internet, mobile phones and social me...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California
SAGE Publications, Inc.
2016
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MEDIA audience Research: A Guide for Professionals