ADVERTISING CREATIVE STRATEGY. COPY. DESIGN
New edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
2017
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| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising strategy creative tactics from the outside/in