ADVERTISING CREATIVE STRATEGY. COPY. DESIGN
New edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
2017
|
| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 220104t2017 CAU ag# |#001 #deng#D | ||
| 020 | # | # | |a 9781506315386 |q paperback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |h eng |
| 090 | 0 | 0 | |a HF5823 |b .A758 2017 |
| 100 | 1 | # | |a Altstiel, Tom |e author |
| 245 | 1 | 0 | |a ADVERTISING CREATIVE |b STRATEGY. COPY. DESIGN |c TOM ALTSTIEL AND JEAN GROW |
| 250 | # | # | |a Fourth edition |
| 264 | # | 1 | |a Los Angeles |b SAGE |c 2017 |
| 264 | # | 4 | |a ©2017 |
| 300 | # | # | |a xxiv, 463 pages |b colour illustrations |c 28 cm. |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a New edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use. |
| 526 | 0 | # | |a GDA666 |b AD241 |5 AD |
| 526 | 0 | # | |a Advertising Design Studio |b Bachelor in Graphic Design (Honors) |5 Faculty of Art and Design |
| 650 | # | 0 | |a Advertising |
| 700 | 1 | # | |a Grow, Jean |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=801184 |
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Advertising strategy creative tactics from the outside/in