ADVERTISING CREATIVE STRATEGY. COPY. DESIGN

ADVERTISING CREATIVE STRATEGY. COPY. DESIGN

New edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use.

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Bibliographic Details
Main Authors: Altstiel, Tom (Author), Grow, Jean (Author)
Format: Manuscript Book
Language:English
Published: Los Angeles SAGE 2017
Edition:Fourth edition
Subjects:
Advertising
Online Access:Click Here to View Status and Holdings.
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526 0 # |a GDA666  |b AD241  |5 AD 
526 0 # |a Advertising Design Studio  |b Bachelor in Graphic Design (Honors)  |5 Faculty of Art and Design 
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