Entrepreneurship
Designed to clearly instruct students on the process of formulating, planning, and implementing a new venture, this book exposes students to detailed descriptions of 'how to' embark on a new venture in a logical manner. It addresses the dynamics of today's entrepreneurial challenges,...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Education
2017
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| Edition: | 10th ed |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Designed to clearly instruct students on the process of formulating, planning, and implementing a new venture, this book exposes students to detailed descriptions of 'how to' embark on a new venture in a logical manner. It addresses the dynamics of today's entrepreneurial challenges, and balances the line between modern theory and practice. |
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| Item Description: | Includes index |
| Physical Description: | xxi, 580 pages illustrations (some colour) 26 cm |
| ISBN: | 9781259255427 1259255425 |
ENTREPRENEURSHIP