Integrating the Packaging and Product Experience in Food and Beverages A Road-Map to Consumer Satisfaction

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer...

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Bibliographic Details
Other Authors: Burgess, Peter (Editor)
Format: Manuscript Book
Language:English
Published: UK Elsevier 2016
Series:Woodhead Publishing Series in Food Science, Technology and Nutrition : Number 296
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