Integrating the Packaging and Product Experience in Food and Beverages A Road-Map to Consumer Satisfaction
Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer...
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Other Authors: | Burgess, Peter (Editor) |
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Format: | Book |
Language: | English |
Published: |
UK
Elsevier
2016
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Series: | Woodhead Publishing Series in Food Science, Technology and Nutrition : Number 296
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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