Essentials of marketing research

Saved in:

Bibliographic Details
Main Author:	Dillon, William R
Other Authors:	Madden, Thomas J, Firtle, Neil H
Format:	Book
Published:	Homewood, IL Irwin l993
Series:	The Irwin series in marketing
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-80099
020	#	#	\|a 0256081123
090	0	0	\|a HF5415.2 \|b .D537 1993
100	1	#	\|a Dillon, William R
245	1	1	\|a Essentials of marketing research \|c William R. Dilon, Thomas J. Madden, Neil H. Firtle
260	#	#	\|a Homewood, IL \|b Irwin \|c l993
300	#	#	\|a xviii, 556 p. \|b ill. \|c 26 cm
490	1	#	\|a The Irwin series in marketing
500	#	#	\|a "Free instructor's copy ... Not for sale"--P. 4 colophon
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing research
700	1	#	\|a Madden, Thomas J
700	#	#	\|a Firtle, Neil H
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=80099
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|01700##a0011.2.2\|\|