Essentials of marketing research
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Homewood, IL
Irwin
l993
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| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Free instructor's copy ... Not for sale"--P. 4 colophon |
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| Physical Description: | xviii, 556 p. ill. 26 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0256081123 |
Marketing research in a marketing environment