RESEARCH METHODS FOR STRATEGIC MANAGEMENT

• Other Authors: Dagnino, Giovanni Battista 1966- (Editor), Cinici, Maria Cristina (Editor)
• Format: Book
• Language: English
• Published: London New York Routledge Taylor & Francis Group 2016
• Subjects: Strategic planning
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xviii, 377 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780415506304

The field of strategic management has developed significantly since its birth from "business policy" and "business planning" in the 1960s. Pioneering studies were essentially normative, prescriptive, and often based on in-depth case studies. The evolution of strategic management into a respected field of academic study resulted from the adoption of research methods previously employed in economics. Today, research in strategic management is likely to employ a mixture of methods borrowed from related and unrelated disciplines, such as politcal sciences, psychology, neuroscience, and behavioral economics, which can be confusing to researchers new to the field.