Marketing Research with IBM® SPSS Statistics A Practical Guide
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execut...
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| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
London New York
Routledge, Taylor & Francis Group
2016
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MARKETING RESEARCH WITH SPSS