Marketing Research with IBM® SPSS Statistics A Practical Guide

• Main Authors: Charry, Karine (Author), Coussement, Kristof (Author), Demoulin, Nathalie (Author), Heuvinck, Nico (Author)
• Format: Book
• Language: English
• Published: London New York Routledge, Taylor & Francis Group 2016
• Subjects: Marketing research > Data processing; SPSS (Computer file); Social sciences > Statistical methods
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xiv, 250 pages illustrations 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781472477453

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM[registered] SPSS Statistics. Read less