Marketing Research with IBM® SPSS Statistics A Practical Guide

Marketing Research with IBM® SPSS Statistics A Practical Guide

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execut...

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Bibliographic Details
Main Authors: Charry, Karine (Author), Coussement, Kristof (Author), Demoulin, Nathalie (Author), Heuvinck, Nico (Author)
Format: Book
Language:English
Published: London New York Routledge, Taylor & Francis Group 2016
Subjects:
Marketing research > Data processing
SPSS (Computer file)
Social sciences > Statistical methods
Online Access:Click Here to View Status and Holdings.
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Summary:Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM[registered] SPSS Statistics. Read less
Physical Description:xiv, 250 pages illustrations 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9781472477453

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