Visual branding a rhetorical and historical analysis
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish...
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| Format: | Book |
| Language: | English |
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Cheltenham, UK Northampton, MA
Edward Elgar Publishing
2016
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| Online Access: | Click Here to View Status and Holdings. |
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The fundamentals of branding