Visual branding a rhetorical and historical analysis

Visual branding a rhetorical and historical analysis

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish...

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Bibliographic Details
Main Author: McQuarrie, Edward F.
Other Authors: Phillips, Barbara J.
Format: Book
Language:English
Published: Cheltenham, UK Northampton, MA Edward Elgar Publishing 2016
Subjects:
Commercial art
Branding (Marketing)
Online Access:Click Here to View Status and Holdings.
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041 0 # |h eng 
090 0 0 |a HF5415.1255  |b .M43 2016 
100 1 # |a McQuarrie, Edward F. 
245 1 0 |a Visual branding  |b a rhetorical and historical analysis  |c Edward F. McQuarrie, Barbara J. Phillips 
264 # 1 |a Cheltenham, UK  |a Northampton, MA  |b Edward Elgar Publishing  |c 2016 
264 # 4 |c ©2016 
300 # # |a xi, 268 pages ;  |c 25 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (pages 244-254) and indexes 
520 # # |a Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time 
650 # # |a Commercial art 
650 # # |a Branding (Marketing) 
700 1 # |a Phillips, Barbara J. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=800983 
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