Visual branding a rhetorical and historical analysis
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish...
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| Format: | Book |
| Language: | English |
| Published: |
Cheltenham, UK Northampton, MA
Edward Elgar Publishing
2016
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time |
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| Physical Description: | xi, 268 pages ; 25 cm |
| Bibliography: | Includes bibliographical references (pages 244-254) and indexes |
| ISBN: | 9781785365416 |
The fundamentals of branding