Visual branding a rhetorical and historical analysis

Visual branding a rhetorical and historical analysis

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish...

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Bibliographic Details
Main Author: McQuarrie, Edward F.
Other Authors: Phillips, Barbara J.
Format: Manuscript Book
Language:English
Published: Cheltenham, UK Northampton, MA Edward Elgar Publishing 2016
Subjects:
Commercial art
Branding (Marketing)
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time
Physical Description:xi, 268 pages ; 25 cm
Bibliography:Includes bibliographical references (pages 244-254) and indexes
ISBN:9781785365416

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