Arts Marketing

• Other Authors: Kerrigan, Finola (Editor), Özbilgin, Mustafa (Editor)
• Format: Book
• Language: English
• Published: LONDON Routledge 2016
• Edition: English : First hardback edition
• Subjects: Arts > Marketing
• Online Access: Click Here to View Status and Holdings.

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of mar...

Table of Contents:

• Bibliographical notesIntroduction (Finola Kerrigan, Peter Fraser, and Mustafa Ozbilgin)The marketing of popular music (Daragh O'Reilly)Marketing in the film industry (Finola Kerrigan)The marketing of theatre (Iain Fraser)The marketing of opera (Peter Fraser)Marketing and jazz (Dorothea Noble)The theory and practice of visual arts marketing (Ian Fillis)Museum marketing: understanding different types of audiences (Ruth Rentschler)Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective (Nil Navaie and Elif Shafak)Key issues in arts marketing (Peter Fraser, Finola Kerrigan, and Mustafa Ozbilgin)ReferencesIndex.