Arts Marketing
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of mar...
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
LONDON
Routledge
2016
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| Edition: | English : First hardback edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing the arts a fresh approach