Design principles

• Main Author: Webb, Jeremy (Author)
• Format: Manuscript Book
• Language: English
• Published: Lausanne [Switzerland] Worthing La Vergne, TN AVA Academia Distributed in the USA & Canada by Ingram Publisher Services 2010
• Series: Basics creative photography 01
• Subjects: Photography > Design; Photography, Artistic; Photography > Study and teaching (Higher); Photography > Handbooks, manuals, etc
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 191 pages : illustrations 23 cm
• Bibliography: Includes bibliographical references (p. 178-179, [192]) and index
• ISBN: 9782940411368

This book introduces readers to the use of design methodology in the creation of photographic images. In an age oversaturated with photographic imagery, this book demonstrates how design awareness can add a new level of depth to images. It guides readers through a comprehensive range of principles traditionally associated with design, including the use of line, shape, colour, space, texture, and light and demonstrates how these can be applied to photography. It introduces readers to a more considered approach that can add dynamism and impact to photography, whatever the style or genre. It discusses the application of design principles in the creation of original and impactful photography and introduces readers to a more precise and formal approach to photography that can give images a vital competitive edge. It includes activities, guides, glossaries, and resource directories that can be used by both students and educators and also features a wide range of illustrative photography from professionals, amateurs and students. Featured topics include basic design theory; the use of space; positional decisions; the elements of design; line; shape or form; space; texture; light; colour; pattern; rhythm; contrast; scale and proportion; abstraction; movement and flow; containment; emphasis and emotion; juxtaposition; incongruity; and mood and emotion.